accessible festive ethnicwear
NUD makes contemporary Indian ethnicwear in a jewel tone palette, built around Anarkali, kurta sets, lehenga sets, suit sets, coord sets, and draped sarees. The label leans into printed cotton, chiffon and georgette, with embroidery and bandhani details for festive occasions.
NUD designs ethnicwear that balances comfort with a flattering fit, featuring necklines like petal and keyhole styles. Pieces are finished with embroidery and craft work done by Indian artisans and karigars, including aari embroidery, bandhani, schiffli and leheriya, plus embellishments such as metallic lace, metallic thread, and pearl beads.
The range is made for festive dressing, wedding guest moments, and celebration wear, without going into heavy bridal styling. It includes coordinated sets, flowy draped sarees, and Anarkali heavy silhouettes, with printed cotton options and lace and pearl accents for evening parties. Sizes run from XS to 6XL, with the focus staying on fit and body friendly silhouettes.
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