7-10

7-10 is built around Indian manufacturing and design-led sneaker craft. Its uppers come together in mixes like athletic mesh with textured panelled detailing, plus rubber and synthetic leather, vegan leather, vegan suede, canvas or fleece depending on the style. The brand’s focus stays on everyday wear built to last, with sturdy materials like rubber and EVA foam where cushioning is needed.

The range is mostly sneakers, with a small support cast that rounds out street styling, like tops, scarves and knitwear. Expect bold graphic naming and heavy logo and wordmark accents, in low-top and chunky silhouettes that slot into daily rotation. The palette is concentrated in black, white, beige, grey and red, with looks suited for casual outings, streetwear styling and sneaker-led going-out outfits.