MyDesignation

MyDesignation’s standout pieces are printed and embroidered shirts that carry Malayali art motifs into modern street silhouettes. The label uses cultural references as visual themes, bringing in heritage motifs such as Onam, Theyyam, Warli, and Kutch heritage through techniques like embroidery, watercolor inspired artwork, and statement graphics, often finished with details like wooden buttons.

The range suits festive dressing for Onam and family gatherings, as well as work to weekend wear when a clean, current look matters. Expect a mix of everyday essentials like oversized graphic T shirts and Korean style baggy joggers, alongside occasion ready shirts in black and earthy tones with pops of red, blue, and green, styled for young men and global Malayali customers who want culture forward self expression.