Alterego

Alterego builds its pieces around everyday fabrics like handloom cotton, cotton poplin, mulmul cotton and modal silk, with some silk and jamdani cotton woven into the range. The label leans on handcrafted finishing and considered fit, so the texture and drape show up in simple silhouettes, from airy tunics to dress centric looks.

The collection suits daily wear and small get togethers, from low key loungewear to casual evening outings. It offers elevated basics in co-ords and separates alongside dress styles, with occasional metallic detail for festive dressing without turning loud. Sizes and styling feel relaxed and easy, with a clear focus on quiet, homey day wear.