Aarita

Aarita focuses on artisan-made silhouettes in Jaipur, bringing Indian techniques into contemporary, wearable styling. Pieces lean on handwork and patterning such as bandhani, handblock motifs, mirror work, floral prints and butti details, with fabrics that include cotton, chanderi cotton, chanderi, chiffon, georgette, organza and mul blends. The palette often moves through royal reds, blues, greens, lilac and black.

The range is built for everyday wear that still feels dressed up, as well as festive dressing for weddings and family functions. It includes Anarkali suits, suit sets and western suit sets that keep comfort in mind, along with dresses and coordinated looks. Most items sit in an accessible premium price band, with lehenga pieces reaching the higher end for bigger occasion moments.